Do you make money from Instagram, or do you just post pictures day after day? Do you want to know how to make money on Instagram?
In this article, you are going to learn the secret formula used to make six figures or more from your Instagram account.
Granted, it is enjoyable to receive accolades for a great looking shot on your profile, but when you consider that Kim Kardashian makes up to $500,000 for those same kinds of shots, learning how to make money online with Instagram doesn’t seem like such a bad idea.
Can you learn how to make money on Instagram?
Absolutely. Let’s go through the Instagram money secrets that nobody tells you.
How to Make Money on Instagram Step-by-Step
- Create an Instagram Account
- Come up with a theme or motif for your Instagram channel
- Take high-quality HD pictures
- Tell a story with your Instagram channel
- Create a blog to monetize your Instagram following
- Create an e-book and sell it on your blog
- The math: 400k followers 10% buy $20 eBook = $800,000
The first step to a financially successful Instagram profile is choosing a theme or motif.
The definition of motif being used here is “A distinctive feature or dominant idea in an artistic or literary composition.”
Keep reading to find out why this is so important.
People need to know what kind of photos they can expect when they come to your profile.
If you have many interests, then you may want to set up multiple Instagram accounts for each interest. For instance, mixing pictures of Mayan artwork with fitness photos will only confuse your audience.
You will not be able to move forward into the other steps of your financial program without first choosing a motif for your Instagram channel.
A thematic Instagram also helps your profile perform more efficiently in the platform search engines.
Coming up first in Instagram feeds and hashtag indexes is essential to driving new viewers to your content.
These new viewers mean new followers, which will drive advertisers to your platform. This is when you can start really making money from Instagram.
Can I Make Money from Instagram With Low-Quality Pictures?
The simple answer? No.
Once you have chosen your theme, you must dedicate yourself to taking the highest quality pictures possible.
No one is going to pay for inclusion in or exposure from an Instagram profile that has less-than-professional content!
Keep in mind that the advertisers who will eventually pay you rely on content creators to uphold the professional nature of the brand. With this in mind, you may want to invest in a high-quality camera with 4K capabilities.
You may also want to familiarize yourself with a few basic photo techniques that you can use to really make your content shine. Lighting is very important, as is angling the photograph to create a single focal point in each image.
Creating a Story
Now that you have the quality of your photographs in check, you must give your viewers a reason to return day after day.
Having a financially successful Instagram profile relies on loyal viewers and new visitors.
The quality of your photographs will help to bring in new viewers. However, the stories that you tell with your photographs will keep them there.
Earthy Andy’s Instagram profile provides a perfect example of how to tell a story with pictures, she has over 400k followers on Instagram. Her channel is centered around her Vegan lifestyle including what they do for fun, what they eat, and adventures they have.
Make use of the new outlets such as Instagram Stories – a Snapchat-like feature that allows you to create a short timeline of pictures and videos, adding funny artwork to each piece.
You have the ability to create a narrative that keeps viewers wondering what you will post next.
People will naturally become engaged in your profile in the same way that a traditional TV drama leaves a cliffhanger at the end of each episode.
What does this mean for the financial well-being of your Instagram page?
It means that you make money on Instagram much more quickly, as advertisers will see you have a talent for creating a need in your audience.
But the secret to creating wealth on Instagram is not found in acquiring advertisers.
The most powerful and easiest way to make a ton of money on Instagram is covered in the next section.
Can I Make Money on Instagram by Itself?
Making money on Instagram goes faster when you connect your Instagram profile to a blog and other social media sites.
Your blog is especially important because it allows you to expand on the ideas that you introduce to your audience in your Instagram pictures.
Although you can leave incredibly long captions in Instagram, it is not recommended.
Whet the appetite of your audience and send them out to your blog for more information. When you have them here, you can diverse them towards many additional revenue options, including an online store, a donation page or a partnership with your brand.
Setting up a blog is super easy when done through a web hosting company. I recommend choosing a WordPress web hosting provider.
lucky for you I have done a comprehensive review of the best WordPress hosting providers who will install your blog for free.
On your blog, make sure that you are continuing the theme of your Instagram profile. It is very important to expand upon the story that your Instagram page creates.
Blogs should be very informational and bring up to the minute, dynamic content that centers around your theme. Do not use this space to try to introduce irrelevant concepts to your audience – remember why they began to click on your pictures in the first place.
You can also lead your audience to other social media platforms with more room to express a narrative.
For instance, if your audience is business-to-business, diverting them to a LinkedIn profile with longer articles may help your cause.
If you are selling a service, people are more likely to engage you after they understand your expertise on the subject matter.
Get a Big Audience to Make Money Using Instagram
All of the movement that you are creating between your Instagram profile and your blog is to increase the amount of time that viewers spend with your brand.
Eventually, these viewers will begin to follow your Instagram profile, and your follow count will begin to grow.
You know you have hit a sweet spot when you have between 200,000 and 500,000 followers.
At this point, you can take your direct revenue streams to a new level.
Here comes the big secret!
Many popular personalities and brands on Instagram will create an e-book at this point, again, focusing on some aspect of the theme that the Instagram profile targets.
Take a look at Loni Jane’s Instagram profile, she has over 400k loyal followers.
When you have an audience this big, people will naturally view you as an expert source. They will come to you for inside information on your industry, and they will take your opinions more seriously.
You will likely also have greater access to other top personalities in your industry. They will be attracted to you because of your audience, and you may be able to leverage these connections for more financial opportunities.
Your Instagram photos also have a greater value to advertisers at this point.
If an advertiser can get in front of 500,000 people just because you post a picture, many of them will be willing to pay for that privilege.
But you are not building your Instagram following for advertisers or their money the real money comes from creating an e-book and selling it on your blog to your loyal fan base.
Let’s take a look at Loni Jane’s blog to get a better understanding of the monetization model.
This is a numbers game. If you have 400k loyal followers on Instagram and only 10% of them buy your $20 ebook you just made $800,000
Set your price according to your industry standards, and make sure that you are receiving fair value for your services.
Do not allow yourself to be undercharged just because the work of taking a photo is “simple” or “easy.”
Taking the picture may have been simple, but the business behind it is quite complex. At this point, you have put in a great deal of work, and you deserve to be compensated for it.
How to Make Money From Your Instagram Photos When You Have an E-Book and Blog
Now that you have other products on the market, your Instagram profile now becomes a marketing outlet for you even if no advertisers bite at your page.
For instance, if you have an e-book for sale, what better way to promote it then through the Instagram profile that you yourself built? You know for certain that the audience coming to your page will be interested in the topic.
They already know your brand, and they will likely be excited to hear about any new initiatives that you have created.
The industry of content creation on Instagram is a multi-billion dollar industry and still growing.
The opportunity for a dedicated and focused individual to create a brand starting from Instagram is better than ever.
So break out that phone and create an Instagram channel then find the best WordPress hosting provider for your blog to sell your eBook.
Never let anyone tell you that you cannot make money from Instagram. You have the secrets of how to drive revenue in this space – the rest is up to you!